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Food Tech Market Report

Research and trends

The pandemic has affected virtually every industry, but one of 
the lone bright spots that has emerged is the unparalleled growth throughout the Food Tech industry. Broadly defined as food delivery, food suppliers, plant-based meat and dairy, and cellular agriculture, Food Tech has become one of the most adaptive, high-growth business sectors. The Food Tech industry growth surged over the past six months driven by a dramatic increase in demand for grocery and meal delivery services during the stay-at-home mandates. According to the National Restaurant Association, at least 3% of restaurants
 in the U.S. have permanently closed their doors as a result of the coronavirus. For the restaurants able to quickly pivot their business
 to enable takeout and delivery, apps like Postmates and GrubHub
have become a crucial lifeline for them. According to data gathered 
by Brick Meets Click, the number of online grocery orders in the U.S. increased 16% from May to June, and from 16.1 million to 85 million orders from August 2019 to June 2020.

Investors have taken note of consumers’ increased demand for delivery services within the Food Tech space and subsequently responded with their dollars. According to Pitchbook, $8.42 billion
has already been invested in 2020 across the globe, comprising
 more than 300 deals.

Over the past three years, food delivery garnered a combined $22.9 billion in global venture capital, according to Pitchbook Data. Clearly, mobile applications like GrubHub, DoorDash and Postmates have yet to reach their full potential. DoorDash recently announced it will be partnering with convenience stores to offer household products, expand offerings, and stay ahead of the competition. Companies 
like Chowly and It’s-a-Checkmate created platforms that allow restaurants to integrate all of their delivery services into one interface. In the long term, delivery robots like Starship could help reduce transportation costs and improve margins for both restaurants and service companies.

For the food suppliers, including meal kit companies, online grocers, B2B suppliers, ghost kitchens, and e-commerce based caterers, the stay-at-home orders implemented across many states created a surge in demand. Notable is the interest in organic and premium food options that are sometimes limited at typical brick-and-mortar stores. Without the constraint of shelf space, online suppliers are able to source and provide more premium options. Ghost kitchens, or commercial spaces used solely as a holding area for food delivery kitchens, allow for lower startup costs, reduced overhead, and expansion opportunities. Many delivery companies have already opened up ghost kitchens, including DoorDash and Deliveroo, and further demand is expected in the post-pandemic world.

A few standout companies in the plant-based sector of Food Tech include Beyond Meat, Impossible Foods, Planted, and Prime Roots. Planted recently launched a plant-based chicken and Prime Roots is creating mushroom-based meat alternatives. Dairy alternatives are also expanding and the flourishing plant-based sector is projected 
to reach $23.4 billion globally by 2024, according to Pitchbook. VC backed companies to look out for in this space are Mooala, Oatly, and Ripple Foods.

Another growing sector within the Food Tech space is cellular agriculture, which is the process of producing animal products by replicating cells using biotechnology. Companies within this space have the potential to create high-quality meat and dairy products
at a fraction of current meat production costs, while reducing environmental impact. A segment with likely longer production cycles than others mentioned in this report, investment is rapidly increasing; over $300 million has been invested in this space in Q1 alone, according to Pitchbook. Memphis Meats, which raised a $161 million Series B this year, is one of the market leaders in this space.


  • In 2020, six Food Tech companies headquartered in the 
Greater Los Angeles area received a total of $245 million in funding, including $200 million invested by Blue Horizon in several plant-based companies, including a content media startup for vegans. The Greater Los Angeles region is home 
to over 100 Food Tech companies, notably Thrive Market, CloudKitchens and Beyond Meat.
  • Health-conscious, forward-thinking Los Angeles provides a perfect environment for Food Tech companies to prosper. The ghost kitchen model started making waves in 2019 when investors began betting on the long-term adoption of delivery-only concepts in the region, exemplified by CloudKitchens’ $700 million raise and Kitchen United’s $40 million round. Beyond Meat and LIVEKINDLY are both providers of innovative plant-based products paving the way for others to follow. Online grocer
 Thrive Market, headquartered in Marina Del Rey, is a leader in this segment and provides an e-commerce subscription platform
 that makes healthy living easy and affordable for everyone.


  • The Bay Area is home to 368 Food Tech companies, including Uber, DoorDash, Postmates, Instacart, Yelp, and Impossible Foods. In 2020, 58 Food Tech companies located in the San Francisco Bay Area region received a total of $2.4 billion
in funding, with $500 million of that capital raised by Impossible Foods in a late stage VC round.
  • Since March, $2.76 billion has been invested in 50 Bay Area 
Food Tech companies.
  • A number of Bay Area companies recently expanded their on-demand food delivery services. Uber’s recent acquisition of Postmates for $2.65 billion will boost UberEats' overall share of food delivery sales in the United States to 37%, according to Edison Trends, which tracks credit card spending. DoorDash is 
still the largest service in the U.S. with 45% of food delivery sales, followed by Grubhub (acquired by Just Eat Takeaway for $7.3 billion in June) with 17%.

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